although culture is a creation of speech, it is recreated anew by every medium of communication — from painting to hieroglyphs to the alphabet to television. Each medium, like language itself, makes possible a unique mode of discourse by providing a new orientation for thought, for expression, for sensibility.

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In the Autobiography of Benjamin Franklin, there appears a remarkable
quotation attributed to Michael Welfare, one of the founders of a
religious sect known as the Dunkers and a longtime acquaintance of
Franklin. the statement had its origins in Welfare's complaint to
Franklin that zealots of other religious persuasions were spreading lies
about the Dunkers, accusing them of abominable principles to which, in
fact, they were utter strangers. Franklin suggested that such abuse
might be diminished if the Dunkers published the articles of their
belief and the rules of their discipline. Welfare replied that this
course of action had been discussed among his co-religionists but had
been rejected. He then explained their reasoning in the following
words:
When we were first drawn together as a society, it had pleased God to
enlighten our minds so far as to see that some doctrines, which we once
esteemed truths, were errors, and that others, which we had esteemed
errors, were real truths. From time to time He has been pleased to
afford us farther light, and our principles have been improving, and our
errors diminishing. Now we are not sure that we are arrived at the end
of this progression, and at the perfection of spiritual or theological
knowledge; and we fear that, if we should feel ourselves as if bound and
confined by it, and perhaps be unwilling to receive further improvement,
and our successors still more so, as conceiving what we their elders and
founders had done, to be something sacred, never to be departed from.
Franklin describes this sentiment as a singular instance in the history
of mankind of modesty in a sect.

Once you have learned to ask questions – relevant and appropriate and substantial questions – you have learned how to learn and no one can keep you from learning whatever you want or need to know.

Technological competition ignites total war, which means it is not possible to contain the effects of a new technology to a limited sphere of human activity... What we need to consider about the computer has nothing to do with its efficiency as a teaching tool. We need to know in what ways it is altering our conception of learning, and how, in conjunction with television, it undermines the old idea of school.

In introducing the personal computer to the classroom, we shall be breaking a four-hundred year-old truce between the gregariousness and openness fostered by orality and the introspection and isolation fostered by the printed word. Orality stresses group learning, cooperation, and a sense of social responsibility... Print stresses individualized learning, competition, and personal autonomy. Over four centuries, teachers, while emphasizing print, have allowed orality its place in the classroom, and have therefore achieved a kind of pedagogical peace between these two forms of learning, so that what is valuable in each can be maximized. Now comes the computer, carrying anew the banner of private learning and individual problem-solving. Will the widespread use of computers in the classroom defeat once and for all the claims of communal speech? Will the computer raise egocentrism to the status of a virtue?

Who knows what schools will be like twenty-five years from now? Or fifty? In time, the type of student who is currently a failure may be considered a success. The type who is now successful may be regarded as a handicapped learner — slow to respond, far too detached, lacking in emotion, inadequate in creating mental pictures of reality. Consider: what Thamus called the "conceit of wisdom" — the unreal knowledge acquired through the written word — eventually became the pre-eminent form of knowledge valued by the schools. There is no reason to suppose that such a form of knowledge must always remain so highly valued.

In the United States, we can see such collisions everywhere... but... most clearly in the schools, where two great technologies confront each other in uncompromising aspect for the control of students' minds. On the one hand, there is the world of the printed word with its emphasis on logic, sequence, history, exposition, objectivity, detachment, and discipline. On the other there is the world of television with its emphasis on imagery, narrative, presentness, simultaneity, intimacy, immediate gratification, and quick emotional response. Children come to school having been deeply conditioned by the biases of television. ...children who cannot organize their thought into logical structure even in a simple paragraph, children who cannot attend to lectures or oral explanations for more than a few minutes at a time... They are failures because there is a media war going on, and they are on the wrong side — at least for the moment.

We can imagine that Thamus [or Amun: this is a reference to a discussion on the value of writing in Plato's Phaedrus] would also have pointed out to Gutenberg, as he did to Theuth, that the new invention would create a vast population of readers who "will receive a quantity of information without proper instruction... with the conceit of wisdom instead of real wisdom"; that reading, in other words, will compete with older forms of learning. This is yet another principle of technological change we may infer from the judgment of Thamus: new technologies compete with old ones — for time, for attention, for money, for prestige, but mostly for dominance of their world-view. This competition is implicit once we acknowledge that the medium contains an ideological bias. And it is a fierce competition, as only ideological competitions can be. It is not merely a matter of tool against tool — the alphabet attacking ideographic writing, the printing press attacking the illuminated manuscript, the photograph attacking the art of painting, television attacking the printed word. When media make war against each other, it is a case of world-views in collision.

Because of what computers commonly do... With the exception of the electric light, there never has been a technology that better exemplifies Marshall McLuhan's aphorism "The medium is the message." …the "message" of computer technology is comprehensive and domineering. The computer argues, to put it baldly, that the most serious problems confronting us at both personal and professional levels require technical solutions through fast access to information otherwise unavailable. ...this is... nonsense. Our most serious problems are not technical, nor do they arise from inadequate information. If a nuclear catastrophe occurs, it shall not be because of inadequate information. Where people are dying of starvation, it does not occur because of inadequate information. If families break up, children are mistreated, crime terrorizes a city, education is impotent, it does not happen because of inadequate information. Mathematical equations, instantaneous communication, and vast quantities of information have nothing whatever to do with any of these problems. And the computer is useless in addressing them.

The relationship between information and the mechanisms for its control is fairly simple to describe: Technology increases the available supply of information. ...control mechanisms are strained... When additional control mechanisms are themselves technical, they in turn further increase the supply of information. When the supply of information is no longer controllable, a general breakdown in psychic tranquillity and social purpose occurs. Without defenses, people have no way of finding meaning in their experiences, lose their capacity to remember, and have difficulty imagining reasonable futures.

Technopoly is a state of culture... state of mind... the deification of technology, which means that the culture seeks its authorization in technology... its satisfactions... its orders... This requires the development of a new kind of social order, and of necessity leads to the rapid dissolution of much that is associated with traditional beliefs. Those who feel most comfortable in Technopoly are those who are convinced that technical progress is humanity's superhuman achievement and the instrument by which our most profound dilemmas may be solved. They also believe that information is an unmixed blessing, which through its continued and uncontrolled production and dissemination offers increased freedom, creativity, and peace of mind. The fact that information does none of these things — but quite the opposite — seems to change few opinions, for unwavering beliefs are an inevitable product of the structure of Technopoly. In particular, Technopoly flourishes when the defenses against information break down.

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Two opposing world-views — the technological and the traditional — coexisted in uneasy tension. The technological was the stronger, of course, but the traditional was there — still functional, still exerting influence... This is what we find documented not only in Mark Twain but in the poetry of Walt Whitman, the speeches of Abraham Lincoln, the prose of Thoreau, the philosophy of Emerson, the novels of Hawthorne and Melville, and, most vividly of all, in Alexis de Tocqueville's monumental Democracy in America. In a word, two distinct thought-worlds were rubbing against each other in nineteenth-century America.