To launch a taboo, a group has to be poised halfway between weakness and power. A confident group doesn’t need taboos to protect it. It’s not considered improper to make disparaging remarks about Americans, or the English. And yet a group has to be powerful enough to enforce a taboo.

Users are a double-edged sword. They can help you improve your language, but they can also deter you from improving. So choose your users carefully, and be slow to grow their number. Having users is like optimization: the wise course is to delay it.

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So the optimal plan, if you can manage it, is to have a few trusted friends you can speak openly to. This is not just a way to develop ideas; it’s also a good rule of thumb for choosing friends. The people you can say heretical things to without getting jumped on are also the most interesting to know.

There are plenty of other ways to get money, including chance, speculation, marriage, inheritance, theft, extortion, fraud, monopoly, graft, lobbying, counterfeiting, and prospecting. Most of the greatest fortunes have probably involved several of these.

Companies often wonder what to outsource and what not to. One possible answer: outsource any job that’s not directly exposed to competitive pressure, because outsourcing it will thereby expose it to competitive pressure. (I mean “outsource” in the sense of hiring another company to do it, not the more specific sense of hiring an overseas company.)

Could civil liberties really be a cause, rather than just an effect? I think so. I think a society in which people can do and say what they want will also tend to be one in which the most efficient so- lutions win, rather than those sponsored by the most influential people. Authoritarian countries become corrupt; corrupt countries become poor; and poor countries are weak.