If you use generic phrases like "feeling motivated" and "I'm going to buckle down," I can tell you you're already going to fail. And after failing multiple times, you'll start to see yourself as a "person who fails." In other words, you start to believe, "I'm not the kind of person who can succeed in business.

Marshall Goldsmith, one of the world's top executive coaches, put it to me this way: "Your biggest challenge [is] customer selection. You pick the right customer, you win. You pick the wrong customer, you lose. Focus on helping great people get better."

Rule #1: People pay me for the value I create. In other words, if I create value, people will be more than happy to pay me for it. Rule #2. The more I make, the more value I can create. I can invest back into the business, by building systems, creating technology, and hiring new people. Rule #3. Money is a marker that I'm doing the right thing. We're going to avoid fake proxies of success, like how many people like my Facebook page. Instead, we'll focus on the ultimate sign that you've created something the world wants: Sales.

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Life is always going to be messy. But the most successful people don't rely on "motivation" or "working harder" to get things done. Instead, they have systems for the big, big wins, and let the inconsequential stuff fall to the wayside. As your business gets increasingly successful and complex, this becomes more and more important.

Most of us fall into one of two camps as regards our money: We either ignore it and feel guilty, or we obsess over financial details by arguing interest rates and geopolitical risks without taking action. Both options yield the same results — none.

Listen up, crybabies: This isn't your grandma's house and I'm not going to bake you cookies and coddle you. A lot of your financial problems are caused by one person: you. Instead of blaming "the economy" and corporate America for your financial situation, you need to focus on what you can change yourself. Just as the diet industry has overwhelmed us with too many choices, personal finance is a confusing mess of overblown hype, myths, outright deception — and us, feeling guilty about not doing enough or not doing it right. But we can't just blame corporations and the media: With both food and money, we're not taking personal responsibility to step up, learn this stuff, and get started.