Rob Enderle Quotes

[Steve Jobs] is not somebody [who] any one of us would want watching our kids, but, in terms of running the company, he's excellent.

Microsoft fully understands it can't beat Apple, Amazon or Google by chasing them, but it can beat them if it both revisits its old embrace and extend strategy, and then pulls a Steve Jobs to change the market.

I'm not exactly known as a huge fan of Apple. In fact, for nearly a decade and half I've refused to use their products and I'm supposedly banned for life from Apple's properties. It's definitely personal between me and that company ...

Frankly, it has frustrated me for years to watch Apple's success — while traditional bumbling PC companies continue to ignore the obvious point that yes, design and presentation actually do matter.

I firmly believe that companies should be designed to be immortal. ... Dell's future is bright largely due to the power of a founder who can think strategically and doesn't milk his company for personal gain. In the current environment that is a unique and powerful advantage.

The most recent annoying survey is the one that predicts Windows 8 Tablets will fail because there is no demand for the product. I'm sure a similar survey made a year before the iPhone or iPad would have likely concluded the same thing about those products.

[W]hen Apple wanted the name "iPhone" and it was owned by Cisco, Steve Jobs just took it, and his legal team executed so he could keep it. It turned out that doing this was surprisingly inexpensive. And, as the Apple Watch showcased, the Apple Phone likely would not have sold anywhere near as well as the iPhone.

FRAND licensing ... in theory, would prevent someone with competitive problems from raising prices on competitors to cripple them if they were successful. Interestingly, the only firm in recent memory that ever did this was Apple ...

With phones moving to technologies such as Apple Pay, an unwillingness to assure security could create a Target-like exposure that wipes Apple out of the market.

Often, those who come into power quickly end up misusing that power ... we should, but we don't put in place strong controls to prevent rather than punish this bad behavior. Even Steve Jobs was almost fired a second time from Apple and might have ended up in jail for abuse of power (in his case backdating his own options without board approval) and, without Jobs, Apple likely not only not been the most valuable company in the world, but it likely would have failed last decade.

2006, at least after August['s Vista release], will be great time for buyers and sellers of PC hardware and that has to be a good thing for everyone — except Apple.

BlackBerry isn't getting out of the hardware business. It stands alone as the only smartphone company exclusively focused on business, security and traditional communication. Until someone else steps up to meet this need, there continues to be a market for its hardware ...

[W]hen it came to the iWatch, also a name that Apple didn't own, Apple walked away from it and instead launched the Apple Watch. Certainly, no risk of litigation, but the product's sales are a fraction of what they otherwise might have been with the proper name and branding.

[T]he next generation of the Xbox game machine ... may even take out Apple, forcing the company to exit the PC business.

Apple is becoming more and more like a typical tech firm — that is, long on technology and short on magic. ... Apple is drifting closer and closer to where it was back in the 1990s. It offers advancements that largely follow those made by others years earlier, product proliferation, a preference for more over simple elegance, and waning excitement.