Type 4: Ideation Ideation Time is the second of the two forgotten types of professional time. It is where new ideas for creation and growth are cultivated and grown. Typical activities of Ideation Time include: Brainstorming Journaling Walking Self-reflecting

On the Shortness of Life, Seneca wrote, "We are not given a short life but we make it short, and we are not ill-supplied but wasteful of it." You know how important your time is, yet you ignore its passage and engage in low-value activities that pull you away from the things that really matter.