In the Uk, people wear jeans and top, sometimes, no make up, and off they go. But here, everybody pays attention to what you wear and how you look. Here, people take pride in how they dress. Here, it is dress how you want to be addressed but in the UK there is nothing like that.

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We want to engage with the audience where they are, on mobile, on social, and also for those who are not connected online, on television. So it’s a multi-faceted, multi-platform approach using digital storytelling tools to tell African stories in a new way.

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Sitting in a developed country and complaining about Nigeria is not really going to make things happen. I have to be here do what I can, to help it develop, I feel my role is to highlight the story that needs to be told; shed light on things that needs to be exposed. These are things that drive me.

What if we stop taking information that we discover as face value? What if we stop to think about the consequence of the information that we pass on and its potential to incite violence or hatred? What if we stop to think about the real-life consequences of the information that we share?