You and I, we have a role to play in that. We’re the ones who share the content. We’re the ones who share the stories online. In this day and age, we’re the publishers. And we have responsibilities. In my job as a journalist, I check and verify. I trust my gusts but I ask tough questions. Why is this person telling me this story? What do they have to gain by sharing this information? Do they have a hidden agenda? I really believe we must all begin to ask tougher questions of information we discover online. Research shows that some of us don’t even read beyond headlines but we share stories.

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We want to engage with the audience where they are, on mobile, on social, and also for those who are not connected online, on television. So it’s a multi-faceted, multi-platform approach using digital storytelling tools to tell African stories in a new way.

What if we stop taking information that we discover as face value? What if we stop to think about the consequence of the information that we pass on and its potential to incite violence or hatred? What if we stop to think about the real-life consequences of the information that we share?

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In the Uk, people wear jeans and top, sometimes, no make up, and off they go. But here, everybody pays attention to what you wear and how you look. Here, people take pride in how they dress. Here, it is dress how you want to be addressed but in the UK there is nothing like that.