We want to engage with the audience where they are, on mobile, on social, and also for those who are not connected online, on television. So it’s a multi-faceted, multi-platform approach using digital storytelling tools to tell African stories in a new way.

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In the Uk, people wear jeans and top, sometimes, no make up, and off they go. But here, everybody pays attention to what you wear and how you look. Here, people take pride in how they dress. Here, it is dress how you want to be addressed but in the UK there is nothing like that.

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Sitting in a developed country and complaining about Nigeria is not really going to make things happen. I have to be here do what I can, to help it develop, I feel my role is to highlight the story that needs to be told; shed light on things that needs to be exposed. These are things that drive me.