"when a parent heaps vicious insults on the head of his or her fourteen-year-old kid, it's not a "fight," it's just abuse"

Some people have low susceptibility to advertising and marketing techniques. These are the people who aren't interested in money. Material acquisition does not serve their need for the power process.

It is not possible to make a LASTING compromise between technology and freedom, because technology is by far the more powerful social force and continually encroaches on freedom through REPEATED compromises.

To those who think that all this sounds like science fiction, we point out that yesterday's science fiction is today's fact. The Industrial Revolution has radically altered man's environment and way of life, and it is only to be expected that as technology is increasingly applied to the human body and mind, man himself will be altered as radically as his environment and way of life have been.

many people put into their work far more effort than is necessary to earn whatever money and status they require, and this extra effort constitutes a surrogate activity. This extra effort, together with the emotional investment that accompanies it, is one of the most potent forces acting toward the continual development and perfecting of the system, with negative consequences for individual freedom (see paragraph 131).

Just then came a major turning point in my life. Like a Phoenix, I burst from the ashes of my despair to a glorious new hope. I thought I wanted to kill that psychiatrist because the future looked utterly empty to me. I felt I wouldn't care if I died. And so I said to myself why not really kill the psychiatrist and anyone else whom I hate.… I will kill, but I will make at least some effort to avoid detection so that I can kill again.

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74. We suggest that modern man’s obsession with longevity, and with maintaining physical vigor and sexual attractiveness to an advanced age, is a symptom of unfulfillment resulting from deprivation with respect to the power process. The “mid-life crisis” also is such a symptom. So is the lack of interest in having children

The system does not and cannot exist to satisfy human needs. Instead, it is human behavior that has to be modified to fit the needs of the system. This has nothing to do with the political or social ideology that may pretend to guide the technological system... the system is guided not by ideology but by technical necessity. Of course the system does satisfy many human needs, but generally speaking it does this only to the extent that it is to the advantage of the system to do it. It is the needs of the system that are paramount, not those of the human being.

47. Among the abnormal conditions present in modern industrial society are excessive density of population, isolation of man from nature, excessive rapidity of social change and the breakdown of natural small-scale communities such as the extended family, the village or the tribe.

Recently I camped in a paradise like glacial cirque. At evening, beautiful singing of birds was ruined by the obscene roar of jet planes. Then I laughed at the idea of having any compunction about crippling an airplane pilot.

"On the other hand it is possible that human control over the
machines may be retained. In that case the average man may have
control over certain private machines of his own, such as his car of
his personal computer, but control over large systems of machines will
be in the hands of a tiny elite — just as it is today, but with two
difference. Due to improved techniques the elite will have greater
control over the masses; and because human work will no longer be
necessary the masses will be superfluous, a useless burden on the
system. If the elite is ruthless the may simply decide to exterminate
the mass of humanity. If they are humane they may use propaganda or
other psychological or biological techniques to reduce the birth rate
until the mass of humanity becomes extinct, leaving the world to the
elite. Or, if the elite consist of soft-hearted liberals, they may
decide to play the role of good shepherds to the rest of the human
race. They will see to it that everyone's physical needs are
satisfied, that all children are raised under psychologically hygienic
conditions, that everyone has a wholesome hobby to keep him busy, and
that anyone who may become dissatisfied undergoes "treatment" to cure
his "problem." Of course, life will be so purposeless that people will
have to be biologically or psychologically engineered either to remove
their need for the power process or to make them "sublimate" their
drive for power into some harmless hobby. These engineered human
beings may be happy in such a society, but they most certainly will
not be free. They will have been reduced to the status of domestic
animals."

Consistent failure to attain goals throughout life results in defeatism, low self-esteem or depression.