Habituation to bargaining and to the competitive principles of business necessarily brings it about that pecuniary standards of efficiency invade (contaminate) the sense of workmanship; so that work, workmen, equipment and products come to be rated on a scale of money values, which has only a circuitous and often only a putative relation to their workmanlike efficiency or their serviceability. Those occupations and those aptitudes that yield good returns in terms of price are reputed valuable and commendable, — the accepted test of success, and even of serviceability, being the gains acquired. Workmanship comes to be confused with salesmanship, until tact, effrontery and prevarication have come to serve as a standard of efficiency, and unearned gain is accepted as the measure of productiveness.

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The means whereby this work of Nature is brought to its consummate issue are forces of Nature working under her Laws by the method of cause and effect. The principle, or "law," of causation is a metaphysical postulate; in the sense that such a fact as causation is unproved and unprovable. No man has ever observed a case of causation, as is a commonplace with the latterday psychologists.

A civilization which is dominated by this matter-of-fact insight must prevail against any cultural scheme that lacks this element. This characteristic of western civilization comes to a head in modern science, and finds its highest material expression in the technology of the machine industry.

"Snobbery" is here used without disrespect, as a convenient term to denote the element of strain involved in the quest for gentility on the part of persons whose accustomed social standing is less high or less authentic than their aspirations.

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The periodical press is not only a purveyor of news, opinions, and admonitions; it also supplies the greater part of the literature currently read. ...The standards of excellence that govern this periodical literature... must in no way hamper the purposes of the advertisers. ...Taken in the aggregate, the literary output is designed to meet the tastes of that large body of people who are in the habit of buying freely. The successful magazine writers... follow the taste of the class to whom they speak... They must also conform to the fancies and prejudices of this class as regards the ideals—artistic, moral, religious, or social—for which they speak. The class... is that great body of people who are in moderately easy circumstances... the respectable middle class... of various shades of conservatism, affectation, and snobbery.

Systematic insincerity on the part of purveyors of information and leaders of opinion may be deplored by persons who stickle for truth and pin their hopes of social salvation on the spread of accurate information. ...[T]he insincerity is guided by a wish to avoid any lesion of the received preconceptions and prejudices. The insincerity of the newspapers and magazines seems, on the whole, to be of a conservative trend.

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The current periodical press... is a vehicle for advertisements. ...Exceptions ...are official and minor propagandist periodicals, and, in an uncertain measure, scientific journals. ...The first duty of an editor is to gauge the sentiments of his readers, and the tell them what they like to believe. ...His second duty is to see that nothing is said which may discountenance ...his advertisers. ...The net result is that both the news columns and the editorial columns are commonly meretricious in a high degree.

<nowiki>[</nowiki>Darwin’s] inquiry characteristically confines itself to the process of cumulative change. His results, as well as his specific determination of the factors at work in this process of cumulative change, have been questioned; perhaps they are open to all the criticisms levelled against them as well as a few more not thought of; but the scope and method given to scientific enquiry by Darwin and the generation whose spokesman he is has substantially not been questioned, except by that diminishing contingent of the faithful

Without much preliminary exposition and without feeling himself to be out of touch with his contemporaries, Darwin set to work to explain species in terms of the process out of which they have arisen, rather than out of the prime cause to which the distinction between them may he due.

The machine process pervades the modern life and dominates it in a mechanical sense. Its dominance is seen in the enforcement of precise mechanical measurements and adjustment and the reduction of all manner of things, purposes and acts, necessities, conveniences, and amenities of life, to standard units.

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To make effective use of the modern system of communication in any way or all of its ramifications (streets, railways, steamship lines, telephone, telegraph, postal service, etc.), men are required to adapt their needs and their motions to the exigencies of the process whereby this civilized method of intercourse is carried into effect. The service is standardized, and therefore the use of it is standardized also... one's plans and projects must be conceived and worked out in terms of those standard units which the system imposes.

The sequence of the process involves both the one and the other, both the apparatus and the materials, in such intimate interaction that the process cannot be spoken of simply as an action of the apparatus upon the materials. It is not simply that the apparatus reshapes the materials; the materials reshape themselves by the help of the apparatus... The whole concert of industrial operations is to be taken as a machine process, made up of interlocking detail processes, rather than as a multiplicity of mechanical appliances each doing its particular work in severalty.