In common with other men, the business man is moved by ideals of serviceability and an aspiration to make the way of life easier for his fellows... Motives of this kind detract from business efficiency, and an undue yielding to them on the part of business men is to be deprecated as an infirmity. Still, throughout men's dealings with one another and with the interests of the community there runs a sense of equity, fair dealing, and workmanlike integrity.

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As increased industrial efficiency makes it possible to procure the means of livelihood with less labor, the energies of the industrious members of the community are bent to the compassing of a higher result in conspicuous expenditure, rather than slackened to a more comfortable pace.

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