Walter Isaacson Quotes

"Jobs and Clow agreed that Apple was one of the great brands of the world, probably in the top five based on emotional appeal, but they needed to remind folks what was distinctive about it. So they wanted a brand image campaign, not a set of advertisements featuring products. It was designed to celebrate not what the computers could do, but what creative people could do with the computers. " This wasn't about processor speed or memory," Jobs recalled. " It was about creativity." It was directed not only at potential customers, but also at Apple's own employees: " We at Apple had forgotten who we were. One way to remember who you are is to remember who your heroes are. That was the genesis of that campaign.

The most dangerous hypocrite in a Commonwealth is one who leaves the gospel for the sake of the law. A man compounded of law and gospel is able to cheat a whole country with his religion and then destroy them under color of law.”40

By then Einstein had finally discovered what was fundamental about America: it can be swept by waves of what may seem, to outsiders, to be dangerous political passions but are, instead, passing sentiments that are absorbed by its democracy and righted by its constitutional gyroscope. McCarthyism had died down, and Eisenhower had proved a calming influence. “God’s own country becomes stranger and stranger,” Einstein wrote Hans Albert that Christmas, “but somehow they manage to return to normality. Everything — even lunacy — is mass produced here. But everything goes out of fashion very quickly.”9 Almost

Most of the successful innovators and entrepreneurs in this book had one thing in common: they were product people. They cared about, and deeply understood, the engineering and design. They were not primarily marketers or salesmen or financial types; when such folks took over companies, it was often to the detriment of sustained innovation. “When the sales guys run the company, the product guys don’t matter so much, and a lot of them just turn off,” Jobs said. Larry Page felt the same: “The best leaders are those with the deepest understanding of the engineering and product design.”34 Another lesson of the digital age is as old as Aristotle: “Man is a social animal.” What else could explain CB and ham radios or their successors, such as WhatsApp and Twitter? Almost every digital tool, whether designed for it or not, was commandeered by humans for a social purpose: to create communities, facilitate communication, collaborate on projects, and enable social networking. Even the personal computer, which was originally embraced as a tool for individual creativity, inevitably led to the rise of modems, online services, and eventually Facebook, Flickr, and Foursquare. Machines, by contrast, are not social animals. They don’t join Facebook of their own volition nor seek companionship for its own sake. When Alan Turing asserted that machines would someday behave like humans, his critics countered that they would never be able to show affection or crave intimacy. To indulge Turing, perhaps we could program a machine to feign affection and pretend to seek intimacy, just as humans sometimes do. But Turing, more than almost anyone, would probably know the difference. According to the second part of Aristotle’s quote, the nonsocial nature of computers suggests that they are “either a beast or a god.” Actually, they are neither. Despite all of the proclamations of artificial intelligence engineers and Internet sociologists, digital tools have no personalities, intentions, or desir

Atop the brochure McKenna put a maxim, often attributed to Leonardo da Vinci, that would become the defining precept of Jobs’s design philosophy: “Simplicity is the ultimate sophistication.

One day someone called the Institute and asked to speak to a particular dean. When his secretary said that the dean wasn’t available, the caller hesitantly asked for Einstein’s home address. That was not possible to give out, he was informed. The caller’s voice then dropped to a whisper. “Please don’t tell anybody,” he said, “but I am Dr. Einstein, I’m on my way home, and I’ve forgotten where my house is.”40

You shouldn’t whitewash it. He’s good at spin, but he also has a remarkable story, and I’d like to see that it’s all told truthfully.

That goes a step too far, I think. Leonardo did not invent the scientific method, nor did Aristotle or Alhazen or Galileo or any Bacon. But his uncanny abilities to engage in the dialogue between experience and theory made him a prime example of how acute observations, fanatic curiosity, experimental testing, a willingness to question dogma, and the ability to discern patterns across disciplines can lead to great leaps in human understanding.

"He wished to please everybody," Franklin later said of Keith, "and having little to give, he gave expectations."

He showed me the rudiments of electronics, and I got very interested in that.” Even more interesting were the trips to scavenge for parts.

Temperance: Eat not to dullness; drink not to elevation. Silence: Speak not but what may benefit others or yourself; avoid trifling conversation. Order: Let all your things have their places; let each part of your business have its time. Resolution: Resolve to perform what you ought; perform without fail what you resolve. Frugality: Make no expense but to do good to others or yourself; (i.e., waste nothing). Industry: Lose no time; be always employed in something useful; cut off all unnecessary actions. Sincerity: Use no hurtful deceit; think innocently and justly, and, if you speak, speak accordingly. Justice: Wrong none by doing injuries, or omitting the benefits that are your duty. Moderation: Avoid extremes; forbear resenting injuries so much as you think they deserve. Cleanliness: Tolerate no uncleanliness in body, clothes, or habitation. Tranquility: Be not disturbed at trifles, or at accidents common or unavoidable. Chastity: Rarely use venery but for health or offspring, never to dullness, weakness, or the injury of your own or another’s peace or reputation.

Leonardo’s relentless curiosity and experimentation should remind us of the importance of instilling, in both ourselves and our children, not just received knowledge but a willingness to question it — to be imaginative and, like talented misfits and rebels in any era, to think different.

For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.

Use for yourself little,” he said, “but give to others much.”26

It was a sunny day, and Einstein merrily played with the telescope’s dials and instruments. Elsa came along as well, and it was explained to her that the equipment was used to determine the scope and shape of the universe. She reportedly replied, “Well, my husband does that on the back of an old envelope.