American motivational speaker (1926-2012)
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Si el vendedor se siente atemorizado o abrumado por el posible cliente, llevar a cabo una presentación eficaz es tremendamente difícil. El vendedor que piensa: ¿Quién soy yo para decirle a esta persona que mis productos o servicios le van a ayudar?, no conseguirá el nivel de entusiasmo, fuerza y confianza necesarios para triunfar.
When I am on tour, a lot of times the media will ask me, “Mr. Ziglar, is it really true that you could sell anybody anything?” That’s insane. Only a con artist can sell anybody anything. The real professional can only sell those things he or she truly believes are going to benefit the prospect more than the money they will receive will benefit the professional.
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