You don't build a business. You build people, and people build the business.

You don't build a business - you build people - and people build the business.

Building a business doesn't mean getting venture capital funding. It means finding customers and making money.

The business of business is people, not products or services. Take care of the people, and the people will take care of you.

Connecting with people is the only way you can build a successful business. Try to find people who you think will disagree with you, especially early on. You may not change your idea, but you will refine it, if needed, and strengthen your conviction.

great businesses are not built by extraordinary people but by ordinary people doing extraordinary things.

The system isn’t something you bring to the business. It’s something you derive from the process of building the business.

If you're selling, your job isn't to sell, it's to build trust.

Every business is created by people and survives by benefiting other people. To understand how businesses work, you need a firm understanding of how people make decisions, act on those decisions, and communicate with others.

If your business depends on you, you don’t own a business — you have a job.

First we build the tools, then they build us.

When you’re building a business, you’re either all in, or you’re not.

People don't buy what you do; they buy why you do it.

We don't need giant personalities to transform companies. We need leaders who build not their own egos but the institutions they run.