great businesses are not built by extraordinary people but by ordinary people doing extraordinary things. - Michael Gerber

There is no such thing as undesirable work,” he continued. “There are only people who see certain kinds of work as undesirable. People who use every excuse in the world to justify why they have to do work they hate to do. People who look upon their work as a punishment for who they are and where they stand in the world, rather than as an opportunity to see themselves as they really are.

Contrary to popular belief, my experience has shown me that the people who are exceptionally good in business aren’t so because of what they know but because of their insatiable need to know more.

It’s easy to spot a business in Infancy — the owner and the business are one and the same thing.