If your business depends on you, you don’t own a business — you have a job. - Michael Gerber

And that is the sign of a Mature company. A Mature company is started differently than all the rest. A Mature company is founded on a broader perspective, an entrepreneurial perspective, a more intelligent point of view. About building a business that works not because of you but without you.

So when you ask, “Is this business an Opportunity Worth Pursuing?” the only way to tell is to determine how many selling opportunities you have (your customers’ demographics) and how successfully you can satisfy the emotional or perceived needs lurking there (your customers’ psychographics).

If your business depends on you, you don’t own a business — you have a job. And it’s the worst job in the world because you’re working for a lunatic.