Phil Knight Quotes

Like all my friends I wanted to be successful. Unlike my friends I didn’t know what that meant. Money? Maybe. Wife? Kids? House? Sure, if I was lucky. These were the goals I was taught to aspire to, and part of me did aspire to them, instinctively. But deep down I was searching for something else, something more. I had an aching sense that our time is short, shorter than we ever know, short as a morning run, and I wanted mine to be meaningful. And purposeful. And creative. And important. Above all… different. I wanted to leave a mark on the world. I wanted to win. No, that’s not right. I simply didn’t want to lose.

I thought back on my running career at Oregon. I’d competed with, and against, men far better, faster, more physically gifted. Many were future Olympians. And yet I’d trained myself to forget this unhappy fact. People reflexively assume that competition is always a good thing, that it always brings out the best in people, but that’s only true of people who can forget the competition. The art of competing, I’d learned from track, was the art of forgetting, and I now reminded myself of that fact. You must forget your limits. You must forget your doubts, your pain, your past. You must forget that internal voice screaming, begging, “Not one more step!” And when it’s not possible to forget it, you must negotiate with it. I thought over all the races in which my mind wanted one thing, and my body wanted another, those laps in which I’d had to tell my body, “Yes, you raise some excellent points, but let’s keep going anyway . . .

Why is it always so hard to get started?

God, how I wish I could relive the whole thing. Short of that, I'd like to share the experience, the ups and downs, so some young man or woman, somewhere, going through the same trials and ordeals, might be inspired or comforted. Or warned. Some young entrepreneur, maybe, some athlete or painter or novelist, might press on.
It's all the same drive. The same dream.
It would be nice to help them avoid the typical discouragements. I'd tell them to hit pause, think long and hard about how they want to spend their time, and with whom they want to spend it for the next forty years. I'd tell men and women in their midtwenties not to settle for a job or a profession or even a career. Seek a calling. Even if you don't know what that means, seek it. If you're following your calling, the fatigue will be easier to bear, the disappointments will be fuel, the highs will be like nothing you've ever felt.
I'd like to warn the best of them, the iconoclasts, the innovators, the rebels, that they will always have a bull's-eye on their backs. The better they get, the bigger the bull's-eye. It's not one man's opinion; it's a law of nature.

Each of us found pleasure, whenever possible, in focusing on one small task. One task, we often said, clears the mind.

"He was waiting for me to bend, to up my offer, but for once in my life I had leverage, because I had nothing left to give. "Take it or leave it" is like four of a kind. Hard to beat."

How can I leave my mark on the world, I thought, unless I get out there first and see it?

In the timeless, clarifying light of that moon, I begin to make a list.

Pre was most famous for saying, “Somebody may beat me — but they’re going to have to bleed to do it.

Don’t tell people how to do things, tell them what to do and let them surprise you with their results.

Our final meeting was with the Ministry of Foreign Trade. As with all previous meetings, there were several rounds of long speeches, mainly by officials. Hayes was bored during the first round. By the third round he was suicidal. He started playing with the loose threads on the front of his polyester dress shirt. Suddenly he became annoyed with the threads. He took out his lighter. As the deputy minister of foreign trade was hailing us as worthy partners, he stopped and looked up to see that Hayes had set himself on fire.

One day, fearing that I was coming down with the flu, I stopped by Bowerman’s office to say that I wouldn’t be able to practice that afternoon. “Uh-huh,” he said. “Who’s the coach of this team?” “You are.” “Well, as coach of this team I’m telling you to get your ass out there. And by the way . . . we’re going to have a time trial today.” I was close to tears. But I held it together, channeled all my emotion into my run, and posted one of my best times of the year. As I walked off the track I glowered at Bowerman. Happy now, you son of a — ? He looked at me, checked his stopwatch, looked at me again, nodded. He’d tested me. He’d broken me down and remade me, just like a pair of shoes. And I’d held up. Thereafter, I was truly one of his Men of Oregon. From that day on, I was a tiger.

We must all be professors of the jungle.

a full-throated, full-hearted thanks to my Penelope, who waited. And waited. She waited while I journeyed, and she waited while I got lost. She waited night after night while I made my maddeningly slow way home — usually late, the dinner cold — and she waited the last few years while I relived it all, aloud, and in my head, and on the page, even though there were parts she didn’t care to relive. From the start, going on half a century, she’s waited, and now at last I can hand her these hard-fought pages and say, about them, about Nike, about everything: “Penny, I couldn’t have done it without you.

Our stock was worth twenty-two dollars a share. That was the number. We’d earned that number. We deserved to be on the high end of the price range. A company called Apple was also going public that same week, and selling for twenty-two dollars a share, and we were worth as much as them,