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I recommend the following course of action for those who are just beginning their careers or for those like me, who may be reconfiguring midway through: heed the words of Robert Frost. Start with a big, fat lump in your throat, start with a profound sense of wrong, a deep homesickness, or a crazy lovesickness, and run with it.
"There comes a point when you realize that these things, these brands, aren't "enough." Having more or better or best doesn't provide you with a lasting sense of having more or being better or being best. It's a rather fleeting experience, this romantic attachment to brands, and I find that if I'm not careful, the search for having more or better or best is a precarious journey into the infinite. When you depend on finite objects-or brands-to provide you with a long-term sense of self or love or pride or achievement, you start yourself out on a path with no end. No object, no product, and no brand can provide you with ultimate, infinite satisfaction."
You have to make your own happiness, wherever you are. Your job isn't going to make you happy, your spouse isn't going to make you happy, the weather isn't going to make you happy....You have to decide what you want, and you have to find that way of doing it, whether or not the outside circumstances are going to participate in your success...You have to be able to create your own happiness, period. And if you can't, then you need to find a good shrink who can help you figure out what it's going to take.
Design is one of the few disciplines that is a science as well as an art. Effective, meaningful design requires intellectual, rational rigor along with the ability to elicit emotions and beliefs. Thus, designers must balance both the logic and lyricism of humanity every time they design something, a task that requires a singularly mysterious skill.
Do you consider your work to be good? I consider my work good. I enjoy doing it, which helps a lot. Unfortunately, I get a lot of feedback, constantly, from people who write me about my work. But I know when I’m “giving one from column A, one from column B.” Overall, I think my work is pretty good, but I don’t think it’s great. What do you mean by “giving one from column A and one from column B”? The rule here is there are jobs you do for “god,” and there are jobs you do for money. I try to approach everything as a “god job” — lowercase g. At the beginning of a project, I ask, “What are we going to do, and how are we going to do it? How are we going to make a person fall in love?” And when we start getting questionable feedback about what we’ve done, we have to realize it’s not always possible to do the god job. That’s when I know we just have to get it done and get paid.