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Sales are a function of product-value and advertising. Promotions cannot produce more than a temporary kink in the sales curve. - David Ogilvy
" "Sales are a function of product-value and advertising. Promotions cannot produce more than a temporary kink in the sales curve.
English
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About David Ogilvy
David Mackenzie Ogilvy (June 23, 1911 – July 21, 1999) executive who was widely hailed as "The Father of Advertising". In 1962, Time called him "the most sought-after wizard in today's advertising industry". He founded Ogilvy & Mather.
Biography information from Wikiquote
Also Known As
Alternative Names:
David MacKenzie Ogilvy
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Additional quotes by David Ogilvy
Take whiskey. Why do some people chose Jack Daniel’s, while others choose Grand Dad or Taylor? Have they tried all three and compared the taste? Don’t make me laugh. The reality is that these three brands have different images which appeal to different kinds of people. It isn’t the whiskey they choose, it’s the image. The brand image is 90 per cent of what the distiller has to sell.
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