Don't expect your agency to pay for all the dry holes they … - David Ogilvy

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Don't expect your agency to pay for all the dry holes they drill on your behalf.

David Ogilvy

Confessions of an Advertising Man · August 1, 2004 Verified in 2 sources · 1 more available Sign up to see the complete provenance

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About David Ogilvy

David Mackenzie Ogilvy (June 23, 1911 – July 21, 1999) executive who was widely hailed as "The Father of Advertising". In 1962, Time called him "the most sought-after wizard in today's advertising industry". He founded Ogilvy & Mather.

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Alternative Names: David MacKenzie Ogilvy

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Our business needs massive transfusions of talent. And talent, found among nonconformists, dissenters, and rebels.

I believe in the Scottish proverb: “Hard work never psychological conflict, and disease. They do not die of hard work.”

In recruitment and promotion, we are fanatical in our hatred for all forms of prejudice.

Don't expect your agency to pay for all the dry holes they drill on your behalf. - David Ogilvy

About David Ogilvy

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Additional quotes by David Ogilvy