for entrepreneurs interested in building Watson-backed business, Cane was stunned by how easy it was to work with IBM. “They provided so much support… - Peter Diamandis

Yet for these high, hard goals to really work their magic, Locke and Latham found that certain moderators — the word psychologists use to describe "if-then" conditions — need to be in place. One of the most important is commitment. "You have to believe in what you're doing," continues Latham. "Big goals work best when there's an alignment between an individual's values and the desired outcome of the goal. When everything lines up, we're totally committed — meaning we're paying even more attention, are even more resilient, and are way more productive as a result."

Hart and Prahalad's BoP argument is essentially one of commodification: take existing goods and services and make them orders of magnitude cheaper, then sell them on a massive scale.

By 9 am every day, you've probably already surfed the internet for knowledge, moved money, and spoken to someone across the planet. 

150 years ago, you'd be called a god; now you call it Tuesday.