Weak cultures are diffuse; people act differently, and don’t understand each other, and it becomes political. - Reid Hoffman

But even when performance deteriorates, it’s still important to remember that the alliance is a relationship, not a transaction. Ups and downs are inevitable, and both sides should maintain a long-term investment perspective rather than responding in knee-jerk fashion to short-term turbulence. A baseball team would never cut a player simply because he had a bad game. But if the player experienced a month-long slump, the team might very well trade or release him.

The second growth factor needed for a strong, scalable business is distribution.

Remember: If you don’t find risk, risk will find you.