Absence Blindness is a cognitive bias that prevents us from identifying what we can’t observe. Our perceptual faculties evolved to detect objects tha… - Josh Kaufman
" "Absence Blindness is a cognitive bias that prevents us from identifying what we can’t observe. Our perceptual faculties evolved to detect objects that are present in the Environment. It’s far more difficult for people to notice or identify what’s missing. Examples of Absence Blindness are everywhere. Here’s a common example: great Management is boring — and often unrewarding. The hallmark of an effective manager is anticipating likely issues and resolving them in advance, before they become a problem. Some of the best managers in the world exhibit a quiet sort of competence: there’s little drama, and everything gets done on time and under budget. The problem is, no one sees all of the bad things that the great manager prevents. Less skilled managers are more likely to be rewarded, since everyone can see them “making things happen” and “moving heaven and earth” to resolve issues — issues they may have created themselves via poor Management.
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Value can’t be created without understanding what people want (market research). Attracting customers first requires getting their attention, then making them interested (marketing). In order to close a sale, people must first trust your ability to deliver on what’s promised (value delivery and operations). Customer satisfaction depends on reliably exceeding the customer’s expectations (customer service). Profit sufficiency requires bringing in more money than is spent (finance).
Over time, the Accumulation of small helpful or harmful behaviors and inputs produces huge results. According to Lean Thinking, by James P. Womack and Daniel T. Jones, Toyota’s approach is based on the Japanese concept of kaizen, which emphasizes the continual improvement of a system by eliminating muda (waste) via a lot of very small changes. Many small improvements produce huge results. Accumulation isn’t always positive. Think of what would happen to your body if you consumed nothing but fast food, candy bars, and soda for a decade. Eating a single candy bar isn’t a big deal, but eating hundreds of candy bars is. Fortunately, the opposite is true as well: small improvements in your diet, a little more exercise, and a little more sleep can have major effects on your health over time.
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Every successful business (1) creates or provides something of value that (2) other people want or need (3) at a price they’re willing to pay, in a way that (4) satisfies the purchaser’s needs and expectations and (5) provides the business sufficient revenue to make it worthwhile for the owners to continue operation.
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