Value can’t be created without understanding what people want (market research). Attracting customers first requires getting their attention, then ma… - Josh Kaufman

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Value can’t be created without understanding what people want (market research). Attracting customers first requires getting their attention, then making them interested (marketing). In order to close a sale, people must first trust your ability to deliver on what’s promised (value delivery and operations). Customer satisfaction depends on reliably exceeding the customer’s expectations (customer service). Profit sufficiency requires bringing in more money than is spent (finance).

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Additional quotes by Josh Kaufman

For some people (like me), business is more of a creative endeavor — a way to explore what’s possible, help others, and support yourself at the same time. From this perspective, as long as you’re making enough Profit, your business will continue to be successful.

You have 24 hours to invest each day: 1,440 minutes, no more or less. You will never have more time. If you sleep approximately 8 hours a day, you have 16 hours at your disposal. Some of those hours will be used to take care of yourself and your loved ones. Others will be used for work. Whatever you have left over is the time you have for skill acquisition. If you want to improve your skills as quickly as possible, the larger the dedicated blocks of time you can set aside, the better.

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