If you’re interested in more detail on this topic, I highly recommend Financial Intelligence for Entrepreneurs by Karen Berman and Joe Knight with Jo… - Josh Kaufman

As you change your prices, the prospects attracted to your offer will also change.

According to Pfeffer and Fong’s study, it doesn’t matter if you graduate at the top of your class with a perfect 4.0 or at the bottom with a barely passing grade — getting an MBA has zero correlation with long-term career success. None.

The philosopher kings behind what passed for management psychology were Ivan Pavlov and, later on, B. F. Skinner, who believed that if you discovered and applied just the right stimulus, people would behave however you wanted.