Impatience, on the other hand, only makes you look weak. It is a principal impediment to power. - Robert Greene

As part of this experiment we must not only accept human nature but work with what we have to make it productive. We inevitably feel the need for status and recognition, so let’s not deny it. Instead, let’s cultivate such status and recognition through our excellent work. We must accept our need to belong to the group and prove our loyalty, but let’s do it in more positive ways—by questioning group decisions that will harm it in the long run, by supplying divergent opinions, by steering the group in a more rational direction, gently and strategically.

Perhaps you are not trying to whip a crowd into a frenzy; you just want to bring people over to your side. Choose your strategy and words carefully. You might think it is better to reason with people, explain your ideas. But it is hard for an audience to decide whether an argument is reasonable as they listen to you talk. They have to concentrate and listen closely, which requires great effort. People are easily distracted by other stimuli, and if they miss a part of your argument, they will feel confused, intellectually inferior, and vaguely insecure. It is more persuasive to appeal to people’s hearts than their heads. Everyone shares emotions, and no one feels inferior to a speaker who stirs up their feelings. The crowd bonds together, everyone contagiously experiencing the same emotions.

Desire is both imitative (we like what others like) and competitive (we want to take away from others what they have). As children, we wanted to monopolize the attention of a parent, to draw it away from other siblings. This sense of rivalry... makes people compete for the attention.