Look for young men and women who can one day lead your agen… - David Ogilvy

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Look for young men and women who can one day lead your agency. Is there any way of predicting the capacity to lead? The only way I know is to look at their college records. If they were leaders between the ages of 18 and 22, the odds are that they will emerge as leaders in middle life.

David Ogilvy

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About David Ogilvy

David Mackenzie Ogilvy (June 23, 1911 – July 21, 1999) executive who was widely hailed as "The Father of Advertising". In 1962, Time called him "the most sought-after wizard in today's advertising industry". He founded Ogilvy & Mather.

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Alternative Names: David MacKenzie Ogilvy

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We sell — or else.

All too often the bottoms of advertisements are littered with miscellaneous crap, gadgets, etc. Get rid of them; they contribute to an appearance of untidiness which reduces “impact” and readership.

My brother Francis wrote a letter in Greek to the headmasters of private schools, selling cooking stoves. When some wrote back that they could not read Greek, he sent them another letter – in Latin. This produced orders.

Look for young men and women who can one day lead your agency. Is there any way of predicting the capacity to lead? The only way I know is to look at… - David Ogilvy

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