The best candidates have options. They always have. They always will. The question isn’t whether they’re good enough for you. The question is w… - Marc Randolph

You don’t beat competitors by doing the same thing slightly better.....you beat them by doing something different that matters more to your customer.

If everyone’s fighting over price, find a better experience.

If they’re all optimizing convenience, find a niche they’re ignoring.

The key is focus.

And solving one painful problem really well.

At Netflix, I had a rule that drove people crazy: every person who came in for an interview should leave dying to work there—even if we knew in the first five minutes we weren't going to hire them.

Because that 'wrong candidate' is going to tell everyone they know about their experience.

And you never know which of those future conversations will matter.

The main thing I’ve learned in 40-plus years as an entrepreneur is that nobody knows anything.

Nobody knows if your idea is good or bad. You don’t know if it’s good or bad. You need to test your idea, trial it, collide it with reality.

That’s the only way to learn.