It’s an unbelievably sad commentary that high-profile shootings occur frequently enough that we know the National Rifle Association’s rote four-step crisis management response.
One. Don’t talk to the press. You don’t want the NRA’s name associated in the public’s mind with mass shootings and the inevitable carnage that results from our nation’s lax gun policies. You want to make sure that the last thing anyone associates with a gun massacre is firearms and those who promote them. To argue to the American public that 32 dead college students and teachers is, as the NRA says, “the price of freedom” is far more difficult when the cost is seen with graphic horror, the faces and stories of the lives lost confronting us. The NRA depends on gun violence being an abstract concept to most Americans. Mass shootings make it all too real.
Two. If the press coverage is broad enough, issue a statement expressing sympathy for the victims. If not, ignore them.
Three. When the shooting no longer dominates the news cycle, abandon the bunker and rebuke any and all who have dared to call for gun control. Be sure to indignantly argue that anyone calling for measures to control guns is exploiting tragedy for “political gain.” And be sure to attack the news media for actually covering the story.
Four. Work to stop measures to address America’s growing gun problem that may be proposed in the wake of the shooting.
Repeat as necessary.

The pictures of airplanes flying into buildings, fires burning, huge structures collapsing, have filled us with disbelief, terrible sadness and a quiet, unyielding anger. These acts of mass murder were intended to frighten our nation into chaos and retreat. But they have failed. Our country is strong. A great people has been moved to defend a great nation.

Had we seen an earthquake, or the results of a powerful storm, the devastation and loss would have been awful — but our country has seen terrible tragedies before: fires, earthquakes, floods, and hurricanes. We prayed for the lost, rebuilt for the survivors, and strengthened our laws, dikes, weather warnings and earthquake predictors. We prepare for an eventual recurrence of acts of nature...
But 9-11 was not a natural catastrophe: these events were deliberate, conceived, organized and ruthlessly executed by human beings. And so, their significance must be assessed differently — and the actions to prepare for “next time” must be different, also.

We looked back at the support we had given the NRA over time and decided, really quite honestly, that it wasn’t enough. It is imperative that we hold fast to the freedoms that the U.S. Constitution and the Bill of Rights provide our citizens. Those freedoms cannot and must not be negotiated. So, I think it’s more important than ever that we come together in support of the NRA.

In the coming days, we’ll learn about the victims — young men and women who were studying and learning and working hard, their eyes set on the future, their dreams on what they could make of their lives. And America will wrap everyone who’s grieving with our prayers and our love.
But as I said just a few months ago, and I said a few months before that, and I said each time we see one of these mass shootings, our thoughts and prayers are not enough. It’s not enough. It does not capture the heartache and grief and anger that we should feel. And it does nothing to prevent this carnage from being inflicted someplace else in America — next week, or a couple of months from now.
We don’t yet know why this individual did what he did. And it’s fair to say that anybody who does this has a sickness in their minds, regardless of what they think their motivations may be. But we are not the only country on Earth that has people with mental illnesses or want to do harm to other people. We are the only advanced country on Earth that sees these kinds of mass shootings every few months.
Earlier this year, I answered a question in an interview by saying, “The United States of America is the one advanced nation on Earth in which we do not have sufficient common-sense gun-safety laws — even in the face of repeated mass killings.” And later that day, there was a mass shooting at a movie theater in Lafayette, Louisiana. That day! Somehow this has become routine. The reporting is routine. My response here at this podium ends up being routine. The conversation in the aftermath of it. We’ve become numb to this.
We talked about this after Columbine and Blacksburg, after Tucson, after Sandy Hook Elementary School shooting, after Aurora, after Charleston. It cannot be this easy for somebody who wants to inflict harm on other people to get his or her hands on a gun.
And what’s become routine, of course, is the response of those who oppose any kind of common-sense gun legislation.