Everyone has a little voice inside of their head that's angry and afraid. - Seth Godin

If times are tough, your peers and your boss may very well say that you can’t afford to be remarkable. After all, we have to conserve, to play it safe; we don’t have the money to make a mistake. In good times, however, those same people will tell you to relax, take it easy; we can afford to be conservative, to play it safe.

Marketing is the generous act of helping others become who they seek to become. It involves creating honest stories — stories that resonate and spread.

To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment. — Ralph Waldo Emerson