If times are tough, your peers and your boss may very well say that you can’t afford to be remarkable. After all, we have to conserve, to play it saf… - Seth Godin

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If times are tough, your peers and your boss may very well say that you can’t afford to be remarkable. After all, we have to conserve, to play it safe; we don’t have the money to make a mistake. In good times, however, those same people will tell you to relax, take it easy; we can afford to be conservative, to play it safe.