In fact, stories only magnify the need to have something remarkable (and honest) to say. - Seth Godin

The epidemic So many people are frozen in the face of uncertainty and paralyzed at the thought of shipping work that matters that one might think that the fear is hardwired into us. It is. Scientists can identify precisely where your lizard brain lives. This is your prehistoric early brain, the same brain that’s in the lizard or the deer. Filled with fear, intent on reproduction. Steven Pressfield gives the voice of the lizard brain a name: he calls it the resistance. And the resistance is talking to you as you read this, urging you to compromise, to not be an troublemaker, to avoid rash moves. For many of us, the resistance is always chattering away, frequently sabotaging our best opportunities and ruining our best chance to do great work. Naming it helps you befriend it, and befriending it helps you ignore it.

as consumers, we’re too busy to pay attention to advertising, but we’re desperate to find good stuff that solves our problems.

Finding security in mediocrity is an exhausting process. You can work only so many hours, fret only so much. Being a slightly better typist or a slightly faster coder is insufficient. You’re always looking over your shoulder, always trying to be a little less mediocre than the guy next to you. It wears you out.