as consumers, we’re too busy to pay attention to advertising, but we’re desperate to find good stuff that solves our problems. - Seth Godin

Not only must you be an artist, must you be generous, and must you be able to see where you can help but you must also be aware. Aware of where your skills are welcomed.

People don’t want what you make They want what it will do for them.

"Sometimes, "never let them see you sweat," is truly bad advice. The work of an individual who cares often exposes the grit and determination and effort that it takes to be present.
Perfecting your talk, refining your essay and polishing your service until all elements of you disappear might be obvious tactics, but they remove the thing we were looking for: you."