If you had a chance to do a TED talk, what would it be about? What have you discovered, what do you know, what can you teach? You should do one. Even… - Seth Godin

The people who skip the hard questions are in the majority, but they are not in demand.

Do extremely difficult work.

That seems obvious, right? If you do something that's valued but scarce because it's difficult, you're more likely to be in demand and to be compensated fairly for what you do.

The implication is stunning, though: When designing a project or developing a skill, seek out the most difficult parts to master and contribute. If it's easy, it's not for you.

The reason it's difficult to learn something new is that it will change you into someone who disagrees with the person you used to be.