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Do extremely difficult work. That seems obvious, right? If you do something that's valued but scarce because it's difficult, you're more likely to b… - Seth Godin
" "Do extremely difficult work.
That seems obvious, right? If you do something that's valued but scarce because it's difficult, you're more likely to be in demand and to be compensated fairly for what you do.
The implication is stunning, though: When designing a project or developing a skill, seek out the most difficult parts to master and contribute. If it's easy, it's not for you.
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About Seth Godin
Seth Godin (born July 10, 1960) is an American author and speaker on business issues.
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The media wants overnight successes (so they have someone to tear down). Ignore them. Ignore the early adopter critics that never have enough to play with. Ignore your investors that want proven tactics and predictable instant results. Listen instead to your real customers, to your vision and make something for the long haul. Because that's how long it's going to take, guys.
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