Initiative and starting are about neither of these. They are about “let’s see” and “try.” If there’s no clear right answer, perhaps the thing you ought to do is something new. Something new is often the right path when the world is complicated.
Scarcity, as we’ve seen, is the secret to value. If there wasn’t a Dip, there’d be no scarcity.
The only purpose of starting is to finish, and while the projects we do are never really finished, they must ship. Shipping means hitting the publish button on your blog, showing a presentation to the sales team, answering the phone, selling the muffins, sending out your references. Shipping is the collision between your work and the outside world.
