Scarcity, as we’ve seen, is the secret to value. If there wasn’t a Dip, there’d be no scarcity. - Seth Godin

Going out of your way to find uncomfortable situations isn’t natural, but it’s essential.

The goal is to quit the tasks you’re doing because you’re hiding on behalf of the lizard brain and to push through the very tasks the lizard fears.

The only way to get what you're worth is to stand out, to exert emotional labor, to be seen as indispensable, and to produce interactions that organizations and people care deeply about.