A lesson I keep learning: investing in the best companies started by the best founders is both expensive and worth it. - Alex Hormozi

Bigger broader guarantees work better with lower ticket B2C businesses (many people just won't bother taking the time).

So have this skill set — the ability to accurately assess markets by taking into account pain, money, targeting, and growth — in your back pocket so that when lightning strikes, you can make sure it strikes twice.

Grow or Die” is a core tenet at our companies. We believe every person, every company, and every organism is either growing or dying. Maintenance is a myth.