The size of your audience is a direct reflection of the size of the question you are answering - Nicolas Cole

Categories are how we organize information in our minds. Know your category and you’ll know where readers “fit” you into their own minds.

The real question you should never stop asking yourself is, “Could this be more specific?” Because the more specific you can be, the more likely you are to resonate with your target reader MORE than your competition.

Somewhere along the line, a writer woke up in the morning and thought, “You know, romance is a pretty big category. But I bet there are readers who only want to read romance novels in military settings.” All of a sudden, you as a reader have to make a very concrete choice: do you want to read any romance novel? Or do you want to read a romance novel where the main character is in the military? This is where, again, Specificity Is The Secret. The more specific you can be about why your new category is exactly what your target readers are looking for, the more likely it is readers will see this category of yours as unique and SEPARATE from any and all competition.