The size of your audience is a direct reflection of the size of the question you are answering - Nicolas Cole

It's not about how much you make. It's about how much you save.

What makes a great headline is getting someone to understand three things at the exact same time: What this piece of writing is about Who this piece of writing is for The PROMISE: the problem that will be solved, and/or the solution being offered This is what’s known as The Curiosity Gap. The Curiosity Gap is what tells the reader what this piece of writing is about, who it’s for, and what it’s promising — all without revealing the answer.

The average column on a major publication receives less than 1,000 views. The articles that “go viral” only fall into three categories: They are about an insanely successful company (Apple). They provide an unexpected perspective on a controversial and trending topic. They focus on personal development/life advice.