Do not internalize the industrial model. You are not one of the myriad of interchangeable pieces, but a unique human being, and if you’ve got somethi… - Seth Godin

Your tactics can make a difference, but your strategy — your commitment to a way of being and a story to be told and a promise to be made — can change everything.

— Gardens, not buildings — Great projects start out feeling like buildings. There are architects, materials, staff, rigid timelines, permits, engineers, a structure.

It works or it doesn't.

Build something that doesn't fall down. On time.

But in fact, great projects, like great careers and relationships that last, are gardens. They are tended, they shift, they grow. They endure over time, gaining a personality and reflecting their environment. When something dies or fades away, we prune, replant and grow again.

Perfection and polish aren't nearly as important as good light, good drainage and a passionate gardener.

By all means, build. But don't finish. Don't walk away.

Here we grow.

Do you have the email addresses of the 20 percent of your customer base that loves what you do? If not, start getting them. If you do, what could you make for these customers that would be superspecial?