They wanted to know how I succeeded in getting so much publicity, I said by having a small audience, I said if you have a big audience you have no publicity, this did seem to worry them and naturally it would worry them they wanted the publicity and the big audience, and really to have the biggest publicity you have to have a small one, yes all right the biggest publicity comes from the realest poetry and the realest poetry has a small audience not a big one, but it is really exciting and therefore it has the biggest publicity, all right that is it.

The publicity I have been getting, a good deal of which is untrue, and the rest of it ill considered, has done me more harm than good. The only way you get on in this profession is to have the reputation of doing what you are told as thoroughly as possible. So far I have been able to accomplish that, and I believe I have gotten quite a reputation from not kicking at peculiar assignments.

good publicity is preferable to bad, but from a bottom-line perspective, bad publicity is sometimes better than no publicity at all. Controversy, in short, sells.

They used to have clauses and contracts where you can't get bad publicity or you'd get fired. But now bad publicity is good publicity. I just keep working and don't think about it much.

Today brands are born, not made. A new brand must be capable of generating favorable publicity in the media or it won’t have a chance in the marketplace. And just how do you generate publicity? The best way to generate publicity is by being first. In other words, by being the first brand in a new category.

But I’m a businessman, and I learned a lesson from that experience: good publicity is preferable to bad, but from a bottom-line perspective, bad publicity is sometimes better than no publicity at all. Controversy, in short, sells.

I do not care a button about having my name in any blessed place. I was never ardent about fame even in my political days; I preferred to remain behind the curtain, push people without their knowing it and get things done. It was the confounded British Government that spoiled my game by prosecuting me and forcing me to be publicly known and a 'leader'. Then, again, I don't believe in advertisement except for books etc., and in propaganda except for politics and patent medicines. But for serious work it is a poison. It means either a stunt or a boom' and stunts and booms exhaust the thing they carry on their crest and leave it lifeless and broken high and dry on the shores of nowhere... or it means a movement. A movement in the case of a work like mine means the founding of a school or a sect or some other damned nonsense. It means that hundreds or thousands of useless people join in and corrupt the work or reduce it to a pompous farce from which the Truth that was coming down recedes into secrecy and silence. It is what has happened to the 'religions' and is the reason of their failure. If I tolerate a little writing about myself, it is only to have a sufficient counter-weight in that amorphous chaos, the public mind, to balance the hostility that is always aroused by the presence of a new dynamic Truth in this world of ignorance. But the utility ends there and too much advertisement would defeat that object. I am perfectly 'rational', I assure you, in my methods and I do not proceed merely on any personal dislike of fame. If and so far as publicity serves the Truth, I am quite ready to tolerate it; but I do not find publicity for its own sake desirable.

If instead of doing the real work of love you start doing organized propaganda work for me, it is absurd. I need no propaganda or publicity. I do not want propaganda and publicity, but I do want love and honesty. If you cannot live the life of love and honesty, you should stop working for me. I am quite capable of doing my Universal Work alone.

All publicity isn't good publicity. As a New York publicist put it: "What: the guy's an asshole so I'll go and buy his novel?"

Personal publicity of every kind is utterly distasteful to me, and I have made greater efforts to escape it than most people make to get it.

I’m a bit of a lone wolf…I don’t give interviews or do publicity unless I have a book out—too distracting. My desk is where the real work happens.

Merely getting publicity for a cause doesn't automatically translate into generating support for it. If you get publicity for a cause in an obnoxious way, you'll generate opposition to it.

Some are born great, some achieve greatness, and some hire public relations officers.

Publicity is usually explained and justified as a competitive medium which ultimately benefits the public (the consumer) and the most efficient manufacturers - and thus the national economy. It is closely related to certain ideas about freedom: freedom of choice for the purchaser: freedom of enterprise for the manufacturer. The great hoardings and the publicity neons of the cities of capitalism are the immediate visible sign of "The Free World." For many in Eastern Europe such images in the West sum up what they in the East lack. Publicity, it is thought, offers a free choice.