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" "A specific semiotics is, or aims at being, the 'grammar' of a particular sign system, and proves to be successful insofar as it describes a given field of communicative phenomena as ruled by a system of signification. Thus there are 'grammars' of the American Sign Language, of traffic signals, of a playing-card 'matrix' for different games or of a particular game (for instance, poker). These systems can be studied from a syntactic, a semantic, or a pragmatic point of view.
Umberto Eco (5 January 1932 – 19 February 2016) was an Italian philosopher, semiotician, essayist, literary critic, and novelist, most famous for his novel The Name of the Rose (1980), an intellectual mystery combining semiotics in fiction, biblical analysis, medieval studies and literary theory.
Biography information from Wikiquote
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"But is the unicorn a falsehood? It's the sweetest of animals and a noble symbol. It stands for Christ and for chastity; it can be captured only by setting a virgin in the forest, so that the animal, catching her most chaste odor, will go and lay its head in her lap, offering itself as prey to the hunters' snares."
"So it is said, Adso. But many tend to believe that it's a fable, an invention of the pagans."
"What a disappointment," I said. "I would have liked to encounter one, crossing a wood. Otherwise what's the pleasure of crossing a wood?"