Everyone on your team should be connected to your customers — maybe not every day, but at least a few times throughout the year. That’s the only way … - Jason Fried

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Everyone on your team should be connected to your customers — maybe not every day, but at least a few times throughout the year. That’s the only way your team is going to feel the hurt your customers are experiencing. It’s feeling the hurt that really motivates people to fix the problem. And the flip side is true too: The joy of happy customers or ones who have had a problem solved can also be wildly motivating.

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Additional quotes by Jason Fried

The real world isn’t a place, it’s an excuse. It’s a justification for not trying.
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The problem, as we’ve learned over time, is that the further away you are from the fruit, the lower it looks. Once you get up close, you see it’s quite a bit higher than you thought. We assume that picking it will be easy only because we’ve never tried to do it before.
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