AUGUST 5, 1981. That’s the date it became official. It’s rare that we can point to an exact date when a business theory or idea becomes an accepted p… - Simon Sinek

There are leaders and there are those who lead. Leaders hold a position of power or influence. Those who lead inspire us. Whether individuals or organizations, we follow those who lead not because we have to, but because we want to. We follow those who lead not for them, but for ourselves. This is a book for those who want to inspire others and for those who want to find someone to inspire them.

When the people have to manage dangers from inside the organization, the organization itself becomes less able to face the dangers from outside.

The goal of business should not be to do business with anyone who simply wants what you have. It should be to focus on the people who believe what you believe.