The goal of business should not be to do business with anyo… - Simon Sinek

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The goal of business should not be to do business with anyone who simply wants what you have. It should be to focus on the people who believe what you believe.

Simon Sinek

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Birth Name: Simon Oliver Sinek

Alternative Names: Simon O. Sinek

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Don Soderquist John C. Maxwell Howard Schultz Seth Godin Patrick Lencioni

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The number of leaders of companies who work hard to make their employees feel safe when they come in is, sadly, fewer than most of us would like to admit. Work is, well, work.

Regardless of WHAT we do in our lives, our WHY—our driving purpose, cause or belief—never changes.

Only when a team member proves uncoachable—is resistant to feedback and takes no responsibility for how they show up at work—should we seriously consider removing them from the team.

The goal of business should not be to do business with anyone who simply wants what you have. It should be to focus on the people who believe what yo… - Simon Sinek

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