The objective world is the order of nature, thinking or reflection follows the suggestions of sense experience, and words are the servomechanisms of … - Northrop Frye

The fundamental act of criticism is a disinterested response to a work of literature in which all one's beliefs, engagements, commitments, prejudices, stampedings of pity and terror, are ordered to be quiet. We are now dealing with the imaginative, not the existential, with the "let this be," not with "this is," and no work of literature is better by virtue of what it says than any other work.

The use of cliché [is] the use of ready-made, prefabricated formulas designed to give those who are too lazy think the illusion of thinking...If our aim is only to say what gets by in society, our reactions will become almost completely mechanical. That's the direction cliché takes us in...it's no more a product of a conscious mind than the bark of a dog.

I think that everybody tries to produce what Marshall McLuhan called a ‘counter environment.’ That is, you set yourself in opposition to the kind of mass tendencies which the media set up. That’s what’s so important about the humanities in the uni­versity...There’s something of a personal dialogue between one human being and another. And the fact that this dialogue is being car­ried out in the teeth of all the mass emotion techniques of the electronic media is a very important side of the humanities.