I’ve got the inside scoop on how the gaming industry is going to revolutionize marketing. I’ve appreciated your work for a long time now; I believe y… - Keith Ferrazzi

The answer is we created buzz: that powerful, widespread phenomenon that can determine the future of individuals, companies, and movies alike. Buzz is the riddle every enterprising person is trying to solve. It’s a grassroots, word-of-mouth force that can turn a low-budget flick into a multimillion-dollar blockbuster. You feel its energy in Internet chat rooms, at the gym, on the street, and all of it is stoked by a media hungry for the inside scoop. Buzz is marketing on steroids.

Would you tell me, please, which way I ought to go from here?” “That depends a good deal on where you want to get to,” said the Cat. “I don’t much care where — ” said Alice. “Then it doesn’t matter which way you go,” said the Cat. — Alice’s Adventures in Wonderland by Lewis Carroll

Bottom line: It’s better to give before you receive. And never keep score. If your interactions are ruled by generosity, your rewards will follow suit.