The answer is we created buzz: that powerful, widespread phenomenon that can determine the future of individuals, companies, and movies alike. Buzz i… - Keith Ferrazzi

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The answer is we created buzz: that powerful, widespread phenomenon that can determine the future of individuals, companies, and movies alike. Buzz is the riddle every enterprising person is trying to solve. It’s a grassroots, word-of-mouth force that can turn a low-budget flick into a multimillion-dollar blockbuster. You feel its energy in Internet chat rooms, at the gym, on the street, and all of it is stoked by a media hungry for the inside scoop. Buzz is marketing on steroids.

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About Keith Ferrazzi

Keith Ferrazzi is an American author and entrepreneur. He is the founder and CEO of Ferrazzi Greenlight, a Los Angeles-based research and consulting firm. He wrote the New York Times bestselling books Never Eat Alone and Who's Got Your Back?

Biography information from Wikiquote

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Additional quotes by Keith Ferrazzi

The problem, as I see it, isn't what you're working on, it's whom you're working with.

You can't feel in love with your life if you hate your work; and more times than not, people don't love their work because they work with people they don't like.

We human beings are social beings. We come into the world as the result of others’ actions. We survive here in dependence on others. Whether we like it or not, there is hardly a moment of our lives when we do not benefit from others’ activities. For this reason, it is hardly surprising that most of our happiness arises in the context of our relationships with others. — the Dalai Lama

People you’re contacting to create a new relationship need to see or hear your name in at least three modes of communication — by, say, an e-mail, a phone call, and a face-to-face encounter — before there is substantive recognition. • Once you have gained some early recognition, you need to nurture a developing relationship with a phone call or e-mail at least once a month. • If you want to transform a contact into a friend, you need a minimum of two face-to-face meetings out of the office. • Maintaining a secondary relationship requires two to three pings a year. • Social media pings (status updates, retweets, comments, etc.) are terrific for ongoing relationship maintenance, especially for the fringe of your network, but they don’t replace the need for one-to-one pinging with the people in your highest-priority network, those people connected to your current goals.

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