Persistent, consistent, and frequent stories, delivered to an aligned audience, will earn attention, trust, and action. - Seth Godin

Art changes posture and posture changes innocent bystanders.

Risk, to some, is a bad thing, because risk brings with it the possibility of failure. It might be only a temporary failure, but that doesn’t matter so much if the very thought of it shuts you down. So, for some, risk comes to equal failure (take enough risks and sooner or later, you will fail). Risk is avoided because we’ve been trained to avoid failure.

In a crowded marketplace, fitting in is failing. In a busy marketplace, not standing out is the same as being invisible.