Advertising is corporate form of art and the goal is to make an effect. Every artist- any painter, any poet or musician sets out to create an effect, he sets a trap to catch somebody`s attention. That is the nature of art.

Advertising is the greatest art form of the twentieth century.

This is the visual world, using the most advanced advertising techniques that are familiar to the crowds in their daily life.. ..What kind of representational art do you want to inflict on these men then, when they’re solicited everyday by the cinema, radio, huge photo montages and advertising hoardings? How can you compete with these enormous modern mechanisms, which give you art to the 1000th degree?

The art of the future will give form to our scientific convictions; this is our religion and our truth, and it is profound and weighty enough to produce the greatest style and the greatest revaluation of form that the world has ever seen. Today, instead of using the laws of nature as a means of artistic expression, we pose the religious problems of a new content. The art of our time will surely have profound analogies with the art of primitive periods long past, without of course, the formalistic similarities now senselessly sought by many archaist artists [Marc rejects abstraction of Cubism, among others]. And our time will just as surely be followed in some distant, ripe, late European future by another period of cool maturity, which in its turn will again set up its own formal laws and traditions. [written at the front of World War 1. - near Verdun, 1915]

A fairly clear line separated advertisement from art. ... The first effect of the triumph of the capitalist (if we allow him to triumph) will be that that line of demarcation will entirely disappear. There will be no art that might not just as well be advertisement.

Ads are the cave art of the twentieth century.

Ads are the cave art of the twentieth century.

There is no question that advertising is an art, and manipulation is the art of advertising through the medium of the tape.

Any art should be advertising for one's soul.

Our society, it turns out, can use modern art. A restaurant, today, will order a mural by Míro in as easy and matter-of-fact a spirit as, twenty-five years ago, it would have ordered one by Maxfield Parrish. The president of a paint factory goes home, sits down by his fireplace — it looks like a chromium aquarium set into the wall by a wall-safe company that has branched out into interior decorating, but there is a log burning in it, he calls it a fireplace, let’s call it a fireplace too — the president sits down, folds his hands on his stomach, and stares at two paintings by Jackson Pollock that he has hung on the wall opposite him. He feels at home with them; in fact, as he looks at them he not only feels at home, he feels as if he were back at the paint factory. And his children — if he has any — his children cry for Calder. He uses thoroughly advanced, wholly non-representational artists to design murals, posters, institutional advertisements: if we have the patience (or are given the opportunity) to wait until the West has declined a little longer, we shall all see the advertisements of Merrill Lynch, Pierce, Fenner, and Smith illustrated by Jean Dubuffet. This president’s minor executives may not be willing to hang a Kandinsky in the house, but they will wear one, if you make it into a sport shirt or a pair of swimming-trunks; and if you make it into a sofa, they will lie on it. They and their wives and children will sit on a porcupine, if you first exhibit it at the Museum of Modern Art and say that it is a chair. In fact, there is nothing, nothing in the whole world that someone won’t buy and sit in if you tell him it is a chair: the great new art form of our age, the one that will take anything we put in it, is the chair. If Hieronymus Bosch, if Christian Morgenstern, if the Marquis de Sade were living at this hour, what chairs they would be designing!

All art is propaganda. It is universally and inescabably propaganda; sometimes unconsciously, but often deliberately, propaganda.

All art is propaganda. It is universally and inescapably propaganda; sometimes unconsciously, but often deliberately, propaganda.

The art of advertisement, after the American manner, has introduced into all our life such a lavish use of superlatives, that no standard of value whatever is intact.

Thus all art is propaganda and ever must be, despite the wailing of the purists. I stand in utter shamelessness and say that whatever art I have for writing has been used always for propaganda for gaining the right of black folk to love and enjoy. I do not care a damn for any art that is not used for propaganda. But I do care when propaganda is confined to one side while the other is stripped and silent.